About Us – We Tha Business
Where It All Began
Along my entrepreneurial journey, I discovered many fundamentals no school or university ever taught me—how to negotiate, how to face failure, how to handle money, how to communicate, and how to stay motivated. Driven by those lessons, I created We Tha Business as a motivational brand with one focus: inspiring people to chase their dreams and celebrate success.
What started with sharing uplifting quotes and entrepreneurial insights evolved into something bigger. Every victory in life deserves celebration, and for me, that celebration often included a cigar. That passion became the spark for We Tha Business Premium Cigars.
The Exclusive 9 Blends
Our premium cigar collection is divided into three distinct ranges, each crafted to embody a unique spirit:
- Executive Collection – Refined and approachable, featuring Maduro, Habano, Connecticut, and Barber Pole blends.
- Boss Collection – Bold and adventurous, with Tri-Wrap, Candela, Cameroon, and Connecticut blends.
- CEO Premium – The pinnacle of luxury, handcrafted in Florida by a Cuban-born Master Tobacconist.
Heritage & Craftsmanship
Our Executive and Boss cigars are hand-made by a small family-run farm and factory in the Nueva Segovia Department of Nicaragua. Nicaragua is home to four major tobacco-growing regions—Estelí, Jalapa, Condega, and Ometepe—each with distinct soil and climate conditions that influence the flavor and character of the tobacco.
By combining Jalapa-grown tobaccos with select leaves from other Nicaraguan regions and Ecuador, our partners craft cigars of world-class quality, consistency, and flavor. Their knowledge runs deep, and their skill is second to none.
Our CEO Premium is crafted in Florida by a Master Tobacconist, delivering a full-bodied yet incredibly smooth smoke—arguably one of the cleanest cigars you will ever experience.
What We Stand For
At We Tha Business, every cigar represents more than craftsmanship—it represents a mindset. A celebration of success, a reward for ambition, and a sign of victory.
When you light up a We Tha Business cigar, you’re not just smoking—you’re honoring the grind, the hustle, and the wins that define your journey.
We Tha Business premium cigars represent celebration, achievement, and victory.
I created We Tha Business because I believe success deserves to be celebrated. Cigars have always been my way of marking milestones, and I wanted to share that experience with others who live by ambition and drive. Every cigar we offer is a symbol of victory—your victory. Thank you for being part of this journey.
— Robin Prince, Founder of We Tha Business